Lillius collaborates with Chiliz to enhance the sports-exercise blockchain domain

Chiliz
3 min readNov 17, 2023

LILLIUS, the pioneering AI sports challenge platform, and Chiliz, the home of SportFi, are collaborating to integrate LILLIUS’ cutting-edge sports apps and non-fungible tokens (NFTs) with the Layer-1 Chiliz Chain, to craft unique apps that seamlessly combine the realms of sports and blockchain technology.

LILLIUS recently launched “LILLIUS”, an AI sports challenge app that enables users to engage with sports content curated by various sports stars — such as Olympic gold medalists Lee Yongdae, Jung Jihyun, and Joo Hyeonjung — directly. It utilizes AI motion recognition technology to gauge users’ performance as they embark on various sports challenges curated by renowned athletes. By employing the camera on a smartphone, the app analyzes users’ movements in real-time as they engage in different exercises and training routines, providing instant feedback and scoring based on their performance.

As users participate in these sports challenges, they’re not only improving their fitness levels but also earning digital rewards and assets, like LILLIUS tokens (LLT), which can be accrued over time. The app gamifies the workout experience, making exercise more engaging and rewarding. Through LILLIUS, users can virtually train with top-tier athletes, partake in a multitude of sports challenges, and enjoy a community experience while working towards a healthier lifestyle, all within a blockchain-enabled environment that ensures fair rewards and an open ecosystem.

LILLIUS has also ventured into the NFT space by launching unique “Sports Figure NFTs”, featuring digital collectibles of renowned sports personalities. These NFTs not only serve as collectibles but also unlock special perks within the LILLIUS app, enhancing user engagement and intertwining the realms of sports, blockchain, and digital assets.

As part of this partnership, both entities are committed to facilitating LILLIUS’ integration with the Chiliz blockchain and co-creating sports content. This amalgamation of competencies, including LILLIUS’ sports content and AI behavioral analysis technology with Chiliz’s sports blockchain infrastructure and vast network of global sports organizations, signifies a stride towards advancing the traditional sports environment to a Web 3.0 gamified experience.

“Leveraging the strengths of both platforms, we’re embarking on a journey to redefine the sports industry. Our joint objective is to transition from a Web 2.0 to a Web 3.0 sports environment, ensuring fans enjoy a new, gamified sports experience,” voiced LILLIUS CEO, Kim Joo-yeon.

“South Korea is an important market for us and has a world-class sports fandom,” said Alex Dreyfus, CEO of Chiliz. “Our collaboration with LILLIUS is a strategic move to enrich the global sports blockchain community.”

About Chiliz

Chiliz is the home of SportFi, where sports brands meet decentralized opportunities. Our infrastructure is driven by the Chiliz Chain, the first Layer-1 EVM compatible blockchain for sports and entertainment which now has a diverse ecosystem, fuelled by Chiliz native token CHZ. Our primary product on the Chiliz Chain, Socios.com, hosts a global community of over two million users, which makes it the largest non-finance/trading-centric Web3 consumer-facing product globally by user base. We have partnerships with 150+ brands, including the giants of world sport such as FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, S.S.C Napoli, Inter Milan, AC Milan, Arsenal, Atlético Madrid, A.S. Roma and major F1 teams. Visit www.chiliz.com for more information.

About LILLIUS

LILLIUS is a leading South Korean sports tech company that recently launched the open beta service of “LILLIUS,” a sports challenge application utilizing AI behavioral analysis technology. Earlier this year, the company also made notable achievements in the Web 3.0 business area by issuing LILLIUS sports figure NFTs featuring representative sports heroes such as Lee Dae-hoon, Lee Won-hee and Jeong Ji-hyun.

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Chiliz

We are building the web3 infrastructure for sports and entertainment