Chiliz unveils SportFi ecosystem with 25 key partnerships: Empowering sports brands to launch innovative products

5 min readNov 2, 2023

Madrid, Nov 02, 2023. Chiliz, the sports blockchain, is delighted to announce 25+ projects in its SportFi ecosystem, where the worlds of sports and decentralization converge to deliver new products and experiences to fans. The Chiliz vision for SportFi is that blockchain technology has the potential to transform sports into valuable, tradable digital assets, and create a new paradigm of interaction between sports entities and their communities. But SportFi isn’t just a concept; it’s a thriving ecosystem that opens up transformative avenues for sports rights holders to leverage their intellectual properties in new ways. This includes enhancing existing verticals such as ticketing and memorabilia by seamlessly integrating real and digital experiences, as well as pioneering entirely new business lines.

Chiliz Ecosystem List

Fan Tokens

Paris Saint-Germain Fan Token (PSG), Juventus Fan Token (JUV), AC Milan Fan Token (ACM), Atletico Madrid Fan Token (ATM), Argentine Football Association Fan Token (ARG), AS Roma Fan Token (ASR), FC Barcelona Fan Token (BAR), Galatasaray Fan Token (GAL), Napoli Fan Token (NAP) + 70 more


Moralis, Tatum, ANKR (RPC), Pyth, Biconomy, Rarible (tools), Magic Link (tools), WalletConnect, Chainalysis, Tokenproof, Thirdweb

Fan/ Community Apps, Blockasset, FanFest, LiveLike, Tickie, Legend, Football at AlphaVerse, TopGoal, Stars League, Lillius, Play Caller, Alphaday, Abrakadabra Game, Utilify

Marketplaces (Exchanges/ NFT)

Binance, OKX, BitGet, Paribu, BTCTurk, Bitexen, ChilizX, Rarible (marketplace), Coinone


BitGet Wallet, Magic Link, Onto Wallet, Coin98, Fireblocks, Cobo, Privy


LENX, PepperSwap


Ankr, Paribu, Meria, Luganodes, InfStones

The emerging Chiliz ecosystem

From the ecosystem image above, it’s apparent that Chiliz Chain is fast becoming the home for leading sports brands in web3, with the door open for builders to explore innovative ways to pioneer SportFi applications. More than 80 Fan Tokens from leading sports clubs like FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, S.S.C Napoli, Inter Milan, AC Milan, Arsenal, Atlético Madrid, and A.S. Roma have already been deployed on the Chiliz Chain via Fan Tokens, which typically see 400% more daily trading volume than the global NFT market, can now be exchanged in multiple marketplaces, including Binance, OKX, Bitget, Paribu, ChilizX, and others. There are a plethora of community apps (like, custodial solutions (BitGet Wallet, Magic Link, Fireblocks etc), and upcoming DeFi lending and DEX solutions (Lenx, PepperSwap).

What sets the Chiliz ecosystem apart is its expansive and diverse array of offerings beyond just Fan Tokens. This includes metaverse-based sports experiences that immerse fans into virtual worlds, interactive football and football manager games, and community platforms driven by rewards and engagement. Additionally, we’re onboarding social gaming products, enabling fans to compete, collaborate, and socialize in new ways. Last but not least, there are products for digital sports collectibles and the avenues through which they can be exchanged.

This multifaceted ecosystem not only opens up multiple new revenue streams for the sports industry but also signifies a paradigm shift in how fans engage with sports, bringing them closer to the teams they love like never before. Additionally, as more products join the ecosystem, a network effect is poised to reinforce its continued success.

Permissionless building

Chiliz Chain has also now transitioned to a permissionless platform, allowing any developer or company to launch projects, smart contracts, and tokens without governance hurdles. This marks a significant advancement in Chiliz’s mission to integrate blockchain technology into the sports and entertainment world, enabling many possibilities for creating fan-centric dapps. While fostering innovation, Chiliz Chain maintains a commitment to user and partner protection through a blacklist mechanism that safeguards against IP infringement, threats, and fraud.

What does “SportFi” mean?

SportFi combines the worlds of sports and decentralization to empower fans, commodify sports as valued assets, and enhance brand-fan relationships through blockchain technology. It entails the following three elements:

  • Sport + DeFi (Decentralized Finance)

Merging the passion of sports with the innovation of web3 decentralized finance (DeFi) to enhance transactions between fans and their favorite sports entities. This opens up opportunities for partners to invest and engage with our community.

  • Commodification of Sports:

Transforming sports into valuable assets, or to “CommodiFi” industry, by allowing fans to transact and participate in the fan communities of the teams they love without compromising the team’s governance or financial stability.

  • Sport Fidelity

Using blockchain technology to fortify the relationship between sports brands and fans, further reinforced by the element of asset ownership — fans and participants in the ecosystem get to own their access and membership.

What role does Chiliz Chain play in SportFi?

The Chiliz Chain is the backbone infrastructure powering SportFi products, a Layer-1 EVM compatible blockchain specifically tailored for the sports and entertainment sectors. It enables the creation and management of fungible digital assets like Fan Tokens, which are used to engage and reward sports fans, along with NFTs for ticketing and memorabilia.

In sum, the SportFi ecosystem by Chiliz Chain is more than just an idea; it’s an operational network with over 25 key partnerships. This ecosystem aims to provide tangible benefits to the sports industry, from fan tokens to new forms of engagement. As the ecosystem grows, the natural network effect is expected to further enrich its offerings and the value it provides to sports brands, fans, and developers alike. We appreciate the partnerships that have made this possible and look forward to continued collaboration as we explore this new frontier in sports and technology.

Our figures

  • 2M+ users of the app within the Chiliz chain, which makes it the largest non-finance/trading-centric web3 consumer-facing product globally by user base
  • 138 million Fan Tokens have been sold to sports fans spanning 160 different countries.
  • 3,000+ Fan Polls have been launched, giving fans the chance to vote on kit designs, squad numbers, celebration songs, inspirational messages and more.
  • 16,000 Rewards have been redeemed, including once-in-a-lifetime experiences such as acting as the team’s official announcer during a home game and playing a match at the team’s stadium alongside club legends.
  • 3M+ transactions have been made on the Chiliz Chain.
  • $437M in revenues have been generated for the sports industry since 2018.




We are building the web3 infrastructure for sports and entertainment